How to Choose the Perfect Shade: A Guide!
ABOUT US
We're on a Mission to Make Color Effortless
Founded by beauty enthusiasts who believed finding the perfect shade shouldn't be a guessing game, we set out to build the most intuitive color-matching experience in the industry.
Our Story
It all started in 2018 when our founder, Maria Chen, spent three hours at a beauty counter trying to find her perfect foundation match — and still walked away with the wrong shade. Frustrated by the experience, she teamed up with color scientists and software engineers to build something better.
Today, our AI-powered shade-matching technology has helped over 2 million customers discover their perfect color across skincare, makeup, and hair. We partner with 150+ brands and are available in 40 countries — all in service of one simple belief: everyone deserves to feel confident in their color.
2M+Happy Customers
150+Brand Partners
40Countries
THE TEAM
Meet the People Behind the Magic
Maria Chane
Co-Founder & CEO
Color scientist turned entrepreneur. Maria's obsession with precision and beauty drives everything we build.
James Rivera
Co-Founder & CTO
AI and computer vision expert. James built the matching engine that powers our shade recommendations.
Sofia Park
Head of Partnerships
Former brand strategist at L'Oréal. Sofia forges the partnerships that bring 150+ brands to our platform.
Want to Work With Us?
Whether you're a brand looking to partner, a talent interested in joining the team, or just want to say hello — we'd love to hear from you.